Wednesday, July 23, 2014
Is retail therapy same as Digital Marketing?
Retail therapy is synonymous with majority of ladies, the “therapy” as they put it, really is the therapy. Is further displayed in movies and TV sitcoms, nowadays reality shows as well highly depend on this girls outing for scripts ideas. Girlfriends and some guys, the shopping experience is seriously a great stress reliever, though the Gucci wallet may not always agree. Trying new clothes, shoes and bags from shop to shop, even though tiring, seems to be the core part of the whole experience.
Well, if you look at it, Digital Marketing and retail therapy share similar trades. Even though media buyers work very hard to secure best online advertising space i.e. Banner ads, ROI (Return on Investments) it’s not always guaranteed. With shopping not everything you try on or buy will fit properly or even suit you like the mannequin. Hence the fitting or trying on different displayed clothes before you actually buy it's important.
Retail Buyers on the other hand, go out of their way to acquire stock items in the hope that they will do well in stores. Who actually has all the answers?
Take a few steps back, you have all the answers. The thing with digital marketing in its nature, it can be a daunting task, considering there is Social, SMS, Banner ads, PPC, CPC and whole others. Sometimes offline also supports online, vice versa. Making it even harder but measurable if you are using the right measuring tools.
Just like with shopping, Digital Marketing requires serious testing, monitoring and adjusting. You will never know if it works without testing constantly. All in all though, your objectives have to be clear from onset.