Wednesday, March 25, 2015

Free Sample Marketing in the East Rand

Growing up in Limpopo, we sometimes risked being beaten up for coming home late from school because of a small scale concert we often attended after school at the local shop. We loved those concerts as they gave us free samples (food, tea bags, washing powder and many more) and always had one of a kind entertainment that was just what we needed after a busy day at school. Joko was one of the brands we saw a lot. Then I did not know those mini concerts were brand activations mixed with free sample marketing. I must say they worked really well and I do not see a lot of them lately whenever I visit home.

Joko had a good mix. However, one doesn’t always need to mix brand activation and a free sample marketing even though it might give you more in exposure and ultimately sales when mixed together. In the East Rand, it can work either way. However, make sure you know exactly what you would like to achieve, then work from there. Marketing is not one size fits all, treat it carefully so you can get the results you are looking for.
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