Wednesday, March 25, 2015

What is Guerrilla Marketing?




How many times have you heard this term in meetings? I bet more than you care to count. I do not blame you, guerrilla marketing is another form of marketing that most people can’t point out an exact marketing exercise and classify it as such. Not that there isn’t one, however, there aren’t always many around to reference. Flash mobs are popular kinds of guerilla marketing and most brands prefer them. This does not mean guerilla marketing ends there. Someone once described guerilla marketing as “unconventional and inexpensive techniques with imagination, big crowds and a surprise element are used for marketing something”. There isn’t more one can say after reading that.

I guess the question is, are there agencies that can help with that?
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