Tuesday, April 21, 2015

Swazi Dlamini Live at Joburg Theatre

Swazi Dlamini, one of the best singers we have in this country will be performing an exclusive show at the Joburg Theatre. If you do not know who she is, well, Swazi Dlamini was a member of Joyous Celebration then went on to release a jazz album. Not only is she vocally gifted but entrepreneurial too.

She will be singing all songs from her first album "My first love" which introduced us to a more sassy and classy Swazi amongst others. Are you going?

Date: 26 April 2015
Venue: Joburg Theatre

Tickets are available here and will also be sold at the door.

Sunday, April 12, 2015

Top 8 Famous Jobs on Bizcommunity

If you are looking for a job in either marketing or advertising industry, here are some of the best trending on Bizcommunity as of today.

1. Digital Marketing Manager.
2. Account Manager.
3. SEO Strategists.
4. Assistant Brand Manager.
5. Communications and Marketing Director.
6. Digital Campaign Manager.
7. Content and Community Manager.
8. Senior Events Coordinator.

For more, visit Bizcommunity.

9 Different Types of Marketing your Business in South Africa

Have you just launched a new company? Or have an amazing product you would like to market immediately? Well, here are few marketing strategies you can use;

1. Guerrilla Marketing.
2. Freebie Marketing.
3. Free Sample Marketing.
4. Diversity Marketing.
5. Alliance Marketing
6. Ambush Marketing.
7. Content Marketing.
8. Direct Marketing.
9. Digital Marketing.

Content sponsored by Tembisa On Record - Regional/Location marketing specialists.

Sunday, April 05, 2015

Is Diversity Marketing Important?

A friend asked me the other day if diversity marketing works, I proudly said yes. Further said that everyone is doing it just a few willing to invest a little more to get it right. Diversity marketing does not always require one to invest millions but just a creative person or agency to direct the campaigns in that framework effectively. For instance, if you’re considering running a brand activation in Giyani, get someone who speaks Xitsonga and who understand that market properly. That already gives your brand an upper hand. Because the message is relayed potential customers using the language they understand by someone they probably relate to, suddenly your brand appears to be part of them. It is just amazing how small things in marketing contribute to the bigger picture. We can argue the whole day on whether diversity marketing works or not just like with any other marketing activity but that won’t mean one should not invest in it.

Sounds easy to do, right? Well, here’s what you should consider before you try it;

Step 1: Look at who buys your products/services more. Don’t assume, make sure you conduct a proper research.

Step 2: Once that is determined, build an internal or external team to come up with creative ways to engage with those buyers. Remember the goal is not to make sales instantly but to build long lasting relationships with customers.

Step 3: Avoid “cut & paste” tactics. Focus on what works, do away with “but brand A did this and that”.

Step 4: Go on and do what you need to do.

If these steps don’t work for, consider getting someone who can train you on how best to do it looking at your scenario. This might help you tremendously.

How to be an efficient Sales Consultant?

As a sales Consultant you work your ass off to chase and close deals no matter how small or big they are, often that takes months sometimes even years. When the deal you have been chasing finally lands on your desk, you ring the sales “bell” as loudly as a school boy back in primary school. That is the beauty of sales! With that though comes huge responsibilities – to deliver. That does not always go as smoothly as promised and stated on the proposal you have sent. That is why most Sales Consultants feel as if the after-sales staff exists to sabotage their hard earned business forgetting that it takes two to tango and in this kind of a situation even ten.

There are companies that do not value good service. For them the main thing is profit forgetting that it is very difficult to survive as a company when you do not even bother to offer your client the best service across all departments. When the values of the company revolves around profit – there is no repeat business. This is a topic for another day, today it is about the Sales Consultants.

What cause this?

In most companies Sales Consultants are managed and controlled by strict targets they need to achieve irrespective of how bad the month was. This means that should one fail to meet the set targets, they will have to answer to someone superior who is not always the nicest not because they are mean but the job requires a strict approach especially when dealing with an underperforming consultant. I could be wrong but no consultant likes being summoned to “why didn’t you meet your targets? Meeting. Because of this some consultant cook up crazy ways to secure a sale often taking it as far as promising clients things they know very well aren’t included in the sale. This creates major disagreements with after-sales staff – words fly so do resignation letters. Clients sign on the dotted line and expect the results, they are not interested on who’s who in the zoo.

After-sales staff have to provide the service in accordance with what was promised to the client and deliver accordingly, no questions asked. Since they classify clients according to what they have purchased often aren’t interested in checking the proposals, which is understandable. Immediately when clients starts to demand something that is not included in the sale, it appears as if after-sales staff do not know what they are doing. So the client will leave with his money without thinking twice because of a hungry Sales Consultant who didn’t offer what is supposed to be offered.

Is there a way to solve this?

Yes. There is a way and it is called communication. You cannot afford to screw clients hoping they will understand. Not only is this practice unethical and stupid but it can cost you a job and revenue for the company. I know most people in sales do not like honest sells but that is the best way to conduct business. Let’s look at how you can avoid nasty SLA’s terminations;

Step 1: Look at what you sell and study all offerings to a T. You won’t be able to sell something that you do not know and understand.

Step 2: Now that you know what you are selling, next you study your prospects. You look at what you can offer them against what they’re most likely to buy. Some clients may not agree to your products/services packages but willing to buy just a portion of that. You must also prepare for that, if need be meet with them so you can design a package suitable specifically for them.

Step 3: Before sending any proposals discuss with your manager or colleague the contents of your proposal so they can help you draft the best one possible. Also this will give you a chance to rectify those situations where you are offering something that cannot be delivered.

Step 4: Stop going on like you know everything, you do not. If you are not sure, tell the client you will come back to them and actually do. Never tell a lie or over–promise. Building good relationships with clients starts with this small details. Communicate with your clients and always be transparent.

Step 5: Once they sale is in. While sorting out paperwork communicate with the relevant after-sales teams so they can prepare themselves. Give them the full information or a breakdown of what needs to be done and when. A meeting will do, but it’s not really necessary as there are emails.

Obviously companies are not the same, but nothing says, “we know what we are doing like an organized organization”. Clients value good service, just give it to them.

Content sponsored by Tembisa On Record. Regional/Location marketing specialists.

Friday, April 03, 2015

It’s a yes from me and from you?

I was born and raised in Bolebedu 27 years ago. My mother and sister raised me while my father worked in Gauteng just like most fathers in the village. Our village, Ga-Sedibeng, is not that big like other villages next to it but has in the produced good and reliable young men and women. Even though majority of careers that we were exposed to as young kids were limited to teaching and nursing, some of us vowed to pursue careers outside that spectrum (nursing and teaching are not bad career choices, they are just used as examples). Initially I had three careers in mind, acting being one of them but later realized that Public Relations will suit me better as I was talkative and good with languages. In fact, Putco Mafane ploughed that idea as I saw myself in him. He was good and often I would think of him whenever the opportunity to present answers or ideas in class came. Talk about being passionate!

After high school without a plan, I ended up at the doors of MSC College Midrand hoping to be enrolled for free. How else was I going to pay for my studies when I knew very well my mom was unemployment? I didn’t know that was the beginning of my marketing career but I knew that I wanted to study. I don’t know what the principal saw in me that day, to my surprise she offered me a bursary right there to study Public Relations. All I needed was a registration fee then I was set to go. I did enroll eventually a week after paying the registration fee required which mom and sister made possible as I had told them about the bursary. Even though they worried about money for transport and food there was no way I was going to let that opportunity pass me by. As soon as I started the course, something in me told me to aim higher. Being the resourceful person that I am, everything that had to do with marketing at the college I was there. Soon I was travelling with the college principal and lectures to school presentations in Tembisa and participating as a student advisor at a brand activation campaign for the college. That was the fun part of being a student for me.

As with everything, my student life ended meaning that I was an adult with a qualification and no job. I panicked greatly. I think being used to achieving had a lot to do with that. Job searching followed with few promises here and there, nothing concrete surfaced but I continued looking. This other day I went by the college to see my favorite lectures and a friend only to be told that someone will be opening a new MSC College campus in Benoni and they were looking into hiring a marketing administrator who can help them with marketing activities in that area. Just like that, my CV was forwarded and interview arranged. I got the job and immediately planned the way forward re marketing the college. I was unapologetic in the way I did marketing there but soon after realized that you are as good as your last marketing campaign. Trust me when I say it was not easy as I was also immature but I strived nonetheless.

After MSC College, I filled few temp assignments until I landed a job at one of the best training companies in South Africa. There I grew up and managed to get a promotion. However, I wanted more as I started realizing that I have this skill of seeing opportunities where others won’t and chasing them enthralled me big time. At that time I met a fashion designer who I did PR for, even though I did not make much from that, It fulfilled me. Radio interviews were my specialty and I never once underestimated myself. I focused and delivered.

Most companies I worked for me allowed me to strive as I never shied away from a challenge. I always knew I will start my company one day hence I made it my business to learn as much as possible in my field. By 2013, offline marketing was being neglected as more and more companies were investing most of their resources in digital marketing. Everybody knew that in order to succeed as a company you cannot ignore the wind that was digital marketing. What surprised me greatly was that digital marketing was already big if not massive at that time, a large pool of marketing managers in selected industries did not understand the whole concept at all it seemed. They knew everyone was marketing digitally but as with everything most just copied and pasted without actually taking the time to analyse their current marketing investments and where they wanted to go. If you do not know where you are, what you are doing and where you want to go as a brand, you will simply get lost. Now everyone know more or less what they are doing budgets are just sometimes making it impossible to do great things. And I will go as far as saying being lazy to come up with inexpensive ad creative ways makes it even harder to market.

I wanted to be part of that digital marketing wind, learn how it worked and where it fitted in as far as sales were concerned or lead generation for that matter. Wanting to expand my skills range, I decided to leave a secure job to take a position at a great digital agency to learn after I had completed a short programme at one of the best advertising schools in South Africa. Towards the end of last year I realized that many brands are just not willing to stand out of the cluttered market in their respective industries online and offline. Brands are just doing what everyone is doing differently but still not enough to be where they should be. You cannot afford to just follow trends, why are you marketing then if your end goal is not to make sales or build brand awareness? Other brands do well partnering with reputable bloggers for a certain structured campaign while others do well with a great brand activation campaign at a mall. What I mean is focus more on what works for you not the next brand.

Tembisa On Record was born, a fearless regional/local based agency focusing on the Eastrand was conceptualized with this in mind. Through this company clients can expect unusual marketing tactics that are just not preaching the gospel of “we know better that our competitor” but are fiercely targeted and measurable. It is not fun and games when you invest thousands even millions on a marketing campaign but will be when you ignore your regional/local clientele that you can tactically target and measure the results almost instantly. Nothing beats an intimate one on one conversation with a loyal customer and would-be customer. The feedback you get there is often challenging getting it anywhere else. Another important aspect Tembisa On Record stresses is that national marketing campaigns are great and should not be abandoned but they cannot always strive on their own, they need a strong tactical local based approach that can bring about required results in a short space of time often with less resources. Also that other brands will find that their loyal customers are based in a certain location but surprisingly still spends millions looking for new ones instead of investing on both or building from that existing one. Before you waste money, make sure you analyse every little details about who buys from you.

I generally love brands that are not afraid to take risks especially when it comes to marketing. When you are fearless, you get the best and fulfilling results. I am not saying brands should invest in every little marketing campaign under the sun but I strongly believe in that if you want to be taken seriously it starts with doing what others in your industry fear. Everyone wants to be like Nandos but few are willing to use what they have to get there without copying the marketing genius that is Nandos.

Thursday, April 02, 2015

Brand Activation Agencies Ekurhuleni

If you have customers in Ekurhuleni, it is time to beef-up your marketing plans. First, you can start by embarking on brand activation campaigns then followed by regional adverts offline and online;

1. Tembisa On Record
2. Point Blank
3. Real Promotions
4. Phat
5. BLK Ops

Please avoid targeting the wrong places. Make sure you understand your target market fully otherwise you will not achieve what you should.

Wednesday, April 01, 2015

8 Examples of Direct Marketing

Are you busy drafting a direct marketing strategy? If so, here are campaigns you should include in your plan:

1. SMS's
2. Emails
3. Online adverts
3. Flyer distribution
4. Catalog distribution
5. Newsletters
6. Television and radio ads
7. Response based print media ads
8. Outdoor adverts

Remember your target market, there is no use in advertising if you do no know who you are talking to.