Wednesday, November 11, 2015
Consumers Offline and Online
How you engage with your consumers offline and online determines your business success in any industry. You might find that there are over 50 companies offering the same thing competing for one client's attention - ultimately the unique one wins. It is not as easy as it might sound, people engage with people, not businesses. Yes, people not businesses. We can discuss the uniqueness of your services or products the whole day, however, it eventually boils down to your approach in selling the supposed uniqueness. Often if your products or services fail to solve the problems I encounter in my business, your chances of us transacting are zero. Before you give up, hold on!
Most markets are saturated thus making it difficult for someone lacking innovative ways of engaging people who buy from them to access the bigger portion of the market. Unfortunately, that is our reality now as business people. Why is the current regular customer so difficult to attract? I do not have all the answers but I do know how it feels to spend often limited budgets on various platforms to lure them. It hurts big time.
Those with money or powers lately spend their time engaging with what mirrors their lifestyles not necessarily what they see. If you are serious about growing your sales margins, for starters look at targeting them per region/location. Avoid being all over the place.